Who Profits From Instacart’s Higher In-App Prices?

Who Profits?

Shoppers know that Instacart’s in-app prices are higher, which are set my the retailer. However, that’s not the whole story!

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As an Instacart Shopper, we are very well aware of a few things. For the most part experienced Shoppers can tell you the location of most major food items in their favourite stores. We almost never back in to a parking spot and we even have our own preferred spots. However, we are very well aware of the cost differences between the Instacart App and in-store.

CBC Marketplace has been working on a segment comparing the consumer costs at various stores with the store shopping/delivery services and shopping for yourself. Even though we know there’s a price difference, it’s still surprising to see it. CBC did a great job at highlighting the differences.

Instacart is very careful in their language to Shoppers and Customers. Here’s the exact wording from Instacart’s website:

“Retailers set the item prices on the Instacart marketplace. While many retailers offer everyday store prices* on Instacart, some retailers may set prices on the Instacart platform that are different than in-store prices. *Some in-store sales/promotions may not apply.”

One major learning that CBC Marketplace confirmed and that many others have suspected, Instacart pockets the price difference! Here’s the part in video where that revelation was made.

Instacart needs to have more transparency and make it very clear to consumers about the pricing policy and who’s profiting from it.

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